The value-based tech buying guide multifamily marketers
7 steps for choosing technology that maximizes net operating income (NOI) and optimizes marketing spend
Uncover how to build a strategic framework for evaluating marketing technology products
Success in Multifamily Marketing Performance
In this guide, you’ll learn how to strategically evaluate tech tools, products, and partners for their ability to add value to your marketing goals and increase NOI. You’ll get the 7- step framework and tools you need to make a value-driven case for new technology, including:
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Identifying the goals and KPIs (key performance indicators) you need the tech to address.
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Involving and securing buy-in from owners and stakeholders across your organization.
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Finding and selecting tech that can handle your must-have needs, like accurately attributing lead sources and cost.
Plus, you’ll have access to all the handy templates and resources along the way.
Building an Overall Strategic Tech Stack
Marketers are well-known as advocates for innovation and change at their organizations. And it’s also important that marketers are known for their strategic value and measurable contributions to net operating income (NOI).
Technology is a strategic investment. When you invest in new technology, you need to ask: What return am I going to get? Will this tech give my business a competitive advantage? Are my goals aligned with what the tech partner is providing?
